About us
Father-and-son team that’s spent 20+ years building, scaling, and selling founder-led companies.
Our EthosOur FoundersVSFOFAQsOur approach is rooted in real operating experience. We’ve built and exited multiple companies because we focused on it as an outcome. We’ve had to make the call on when to sell, how to pull cash out, and who to trust once the check clears. We’ve also seen what happens when founders delay planning too long: broken deals, surprise taxes, frozen assets, and failed legacies.
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Until you de-risk your personal balance sheet, your wealth is still tied to operational risk.
Whether you’re 2 years from selling or already liquid, protecting wealth is a second act with its own rules.
A founder with the wrong advisors ends up losing millions in avoidable taxes, bad structures, or lazy wealth plans.
We help operators turn paper gains into real wealth without derailing the business. Whether you're exploring a secondary, pulling dividends mid-scale, or prepping for a full exit, we build and execute liquidity plans that work in the real world.
When gaps show up on the advisory bench, we bring in proven players and build the system around your needs, not the other way around.
We don’t just advise—we execute, alongside you.
Below are the most common questions we hear from founders at every stage of the wealth journey.
Challenge: De-risking without giving up equity or power
Yes. But it takes planning—either through debt instruments, silent secondaries, synthetic equity carve-outs, or recaps. If you wait until the exit process starts, you’re negotiating from a weaker position.
Challenge: Founder timing psychology
No. In fact, planning early gives you leverage. You’re not reacting to a buyer. You’re structuring your cap table, entities, and contracts with the end in mind. Smart founders start 1–2 years out. The ones who wait leave 20–40% on the table.
Challenge: Liquidity without exit
You’ve got paper wealth. But payroll, growth, and taxes eat cash. The right answer might be a dividend recap, a partial secondary, or shifting income through IP/licensing or management companies. Most CPAs don’t know how to architect this. We do.
Challenge: Understanding post-tax net proceeds
Forget the headline number. You care about what lands in your account. QSBS? Gone. Installments? Maybe. Trusts? Should’ve started 3 years ago. Every structure you build now changes the outcome later. That’s why we start before a banker gets involved.
Challenge: Building a high-performance advisory bench
Here’s the short list:
- M&A attorney
- Tax strategist
- Trust & estate counsel
- Transactional CPA
- Wealth advisor (post-liquidity)
- Strategic CFO / capital markets advisor
Most founders have 1–2 of these at best. We help you build and coordinate all of them like a virtual family office—without hiring a dozen firms or getting upsold every step.
Challenge: Poor structure, poor timing, poor prep
They go straight to market without fixing ownership issues, updating legal docs, or setting up tax-efficient trusts. Then they scramble to catch up—and lose negotiating power. The second biggest mistake? Believing their first LOI will close as is.
Challenge: No asset protection, no estate plan, no privacy
If your name’s on the cap table, you’re exposed. So are your kids. You need entities that create layers: LLCs, FLPs, and irrevocable trusts. You also need a strategy for real estate, insurance, and personal guarantees. Waiting until after a lawsuit isn’t a plan.
Challenge: Timing entity formation correctly
Before. Every. Time. Once the deal closes, you’ve triggered capital gains, and most of the juice is gone. Pre-sale trust planning—especially for QSBS or GRAT structures—can save millions in federal and state tax. The catch: the clock is ticking.
Challenge: Planning without committing to exit
Perfect. That’s exactly where most founders should be when they start this process. You can prep your cap table, legal entities, and tax infrastructure without locking yourself into a timeline. Think of it like estate staging for your company.
Challenge: Post-liquidity mistakes
The biggest risks post-exit are:
- Over-concentration in risky assets
- Bad wealth manager decisions
- Tax penalties from poor structures
- Sudden generosity without planning
- Family dysfunction from no governance
Most founders need help coordinating wealth, tax, legal, and family strategy. That’s what we do—so your net worth keeps growing even after you hang it up.